The American company Ander Armor specializes in the production of professional sportswear. Things are being developed using modern technologies in order to ensure high productivity of athletes under heavy loads, various temperature regimes.
Under Armor. About the brand
The company ranks among the best sportswear manufacturers. She has offices and brand stores in many countries. The main consumers are professional athletes who prefer to make the best choice.
The company produces high quality models. It is almost impossible to find analogs of products. This is due to the fact that the manufacturer uses the latest innovative technologies.
Among them is a fabric with antibacterial properties, “smooth seams”, eliminating odor and removing sweat. The company's management constantly invests heavily in the development of modern production methods.
History of origin
The Under Armor brand was established in 1996. The idea came up with the captain of the university football team Kevin Plank. He didn't like changing his cotton T-shirts several times every day. Realizing that the whole problem is in the fabrics, he set a goal to solve the problem and create comfortable clothes for sports.
The young man's business started in the basement of the house where his grandmother lived. The 23-year-old has created a firm called Under Armor in Baltimore. The properties of artificial materials were carefully studied and model # 0037 was constructed from a unique fiber. The first T-shirt was dry under any stress during training.
Planck began selling his revolutionary product. The first year brought him only $ 17,000 due to the lack of advertising. After a photo of the famous defender Jamie Foxx showing the firm's clothing appeared in a popular publication, Plank received the first major order for 100,000, which allowed him to rent production facilities.
The brand gained great popularity after the release of the films "Any Given Sunday" and "Fast and Furious 5", where the company's products were used. As a result, profitable contracts were concluded.
Why is the brand attractive?
The main achievement of the brand is compression underwear, which is necessary for active training.
- The compression material has the ability to fit the body and allow air to pass through. Unlike regular clothing, muscles are able to be constantly warmed up, such a high efficiency of the product reduces the risk of injury.
- As a result of research, it was found that thermal underwear has a recovery effect, muscles get tired a little, since less lactic acid accumulates in them.
- Clothing like this helps to reduce muscle vibration and conserve energy significantly.
- The pressure generated by the compression garment improves blood circulation. More oxygen enters the muscles and their work improves.
- The antibacterial properties allow the underwear to be worn for a long time.
- Things dry quickly, retain their shape for a long time.
- The material is pleasant to the body and allows it to breathe.
- The underwear makes it easy to move and feel comfortable.
- The fabric is hypoallergenic.
Main competitors
For two decades, the company's products have become popular, they have stood on a par with the famous companies Nike, Adidas and others. The company is still underrepresented in the world market in comparison with the named companies. It follows the competitors and will undoubtedly conquer most of the global market.
The brand was preferred by sports stars, including Tom Brady, the American football star, and other famous masters. Under Armor invests in student teams and has contracts with 24 colleges. A $ 90 million contract was signed with the Notre Dame national team.
The main lines from Under Armor
Today the company has developed a large collection offering the following lines:
- clothes
- accessories
- footwear.
The clothing line consists of collections for men, women and children. The men's models feature T-shirts, shorts, underwear, trousers, jackets, sweatshirts and other items.
The women's clothing line features dresses, skirts, shorts, leggings, sports bras, tops and many other items.
Models are divided by seasons:
- HeatGear - summer period. In hot weather, clothes are excellent at removing sweat without getting wet. Summer T-shirts cool the body during active activities, protect from ultraviolet radiation.
- ColdGear - cold time,
- AllSeasonsGear - off-season.
- Winter underwear used when the temperature falls below 13 degrees, it preserves dryness and warmth. The fabric removes moisture, maintains the desired body temperature. Moisture evaporates from the outside without cooling the skin.
- Rashguard (training shirt) can be standard with thermoregulation and compression, or insulated clothing with a cotton layer to better warm up the muscles.
- Having studied the features of the ceramic coating of aircraft, the company's specialists implemented the high-tech line Coldgear® Infrared. They offered clothing including warm hats and expeditionary warm jackets for extreme conditions. At the same time, the weight, volume of equipment does not increase.
- The company also develops a line of models for hunting and tactical clothing and footwear.
- In the after years the company has strengthened the line for women. The stars Misty Copeland and Gisele Bundchen took part in developing the strategy. The key idea is that the models are intended not only for athletes, but also for women who are fond of sports.
- The line of accessories is varied. You can buy backpacks, bags and sports bags, gloves, hats, belts and balaclavas. There are nice little things: water bottles with a spray, resistance bands and other items.
- Footwear, produced by Under Armor also features a large number of models. For everyday wear, shoes, boots, low shoes, flip-flops, flip-flops are offered. For sports, sneakers and sneakers are intended. Shoes are made of high quality materials: nubuck, different types of leather.
Running Collections
Convenience and comfort, freedom of movement are preferred in clothes for running. A large collection of running clothes is presented. The models are divided into male and female items. In the women's collection you can see T-shirts, leggings, capri pants, tops, T-shirts, sports bras for the warm period. The shorts are endowed with the properties typical for loose clothing (zip pockets, reflective logos). The fabric is stretchable and allows freedom of movement.
In cold weather, both men and women are offered long-sleeved jackets, jackets, sweatpants, gloves, hats. The garments are beautifully designed to cheer you up and stimulate your workout.
For fall jogging, Werewolf jackets are now available in modern faux-fabric with thin insulation in a stylish design. They reliably protect against wind, rain and sleet with a special coating.
A line of shoes designed for running. Among the models recently introduced are the SpeedForm Apollo sneakers. According to the manufacturer, this model is an ideal tool for honing speed qualities. Compared to the previous model, the shoe has reduced weight, increased cushioning, and has a heel-to-foot drop of only 8mm.
The midsole supports the foot during running with a special flexible element. The sneakers have a special insole (5mm thick), it is located along the length of the foot and takes part in shock absorption.
The shoes are endowed with antibacterial properties, moisture is well removed, which makes it possible to run without socks.
Reviews of the brand Under Armor
The quality of the purchased T-shirts and shorts is excellent, no complaints. Hope for new acquisitions from this brand.
Alexander Smirnov
Great brand !!! I was pleasantly surprised by the quality of things. There are many bright and interesting models available. I bought a training compression T-shirt, I'm glad for the new one. It is difficult to do without such things for those who go in for sports.
Dima Danilov
I bought a baseball cap and socks of excellent quality, I am very pleased with the purchase. The foot is more durable, great design. I would like to buy other things as well.
Rita Alekseeva
I bought sweatpants from Under Armor, they fit perfectly on the muscles, comfortable and comfortable, I tried it in the gym. Now this trademark is number 1 for me in sports!
Polyansky
Excellent product quality, I recommend to everyone who goes in for sports. It performs well the functions of heat transfer. The body does not overheat.
Boris Semyonov
Received an Under Armor compression T-shirt. Having put it on, I realized that this is the brand that I need. I'm not afraid to call it a masterpiece. Feelings are difficult to convey in words, you need to feel. High quality material and design. I recommend it to anyone for whom training is a lifestyle.
Vitaly Chesnokov
I bought various UA things: T-shirts, trousers, shorts, sneakers, a bag and gloves. I really like the quality of the products, everything is done perfectly - fabric, seams, fittings. It is comfortable to train in this outfit, the body does not overheat, moisture is quickly removed. All things are tested in action, reliable and trustworthy.
Roman Vazhenin
Under Armor Athletic Equipment Tips
Under Armor apparel is tested by renowned athletes. For example, the Electro Coldgear® Infrared winter jacket was a favorite of snowboarder Hour Galdemond. It breathes and does not get wet at all thanks to the presence of the ArmourStorm membrane. 2011 Canadian World Champion Justin Dory chose the Enyo shell Coldgear® Infrared, which features multiple innovations and a RECCO® system that can save an athlete's life on steep autonomous descents.
According to athletes, clothing should be chosen depending on what kind of sport you are involved in. For example, MMA fighters, when practicing wrestling on the ground, prefer a long-sleeved T-shirt, for fighters who work in a rack (boxing) it is better to buy a short-sleeved rashguard. Athletes consider other criteria as well.
The company has gained prestige among basketball and football clubs. She begins to explore new markets, creating equipment for golf, tennis and other sports. Tennis player Andy Murray and famous swimmer Michael Phelps are among the athletes who have opted for the brand.
Under Armor's high-tech apparel is constantly being upgraded to meet the needs of the sporty people. Models of this brand meet not only the requirements of comfort, but also the health of athletes.
