Where is it more profitable to buy sports nutrition?

Sports nutrition

618 1 06.05.2020 (last revision: 06.05.2020)

This article will be useful both to ordinary sports lovers who use sports nutrition, and to owners of small online and offline sports nutrition stores.

We will consider in detail the main sources for buying a sports food in Russia, define the criteria for choosing a store and give examples with a comparison of prices for the most popular items.

Criteria for choosing a sports food store

When choosing a store to buy sports nutrition, it is important to consider the following:

• Only original products are available. Unfortunately, in recent years, Russia has been flooded with fakes of popular American and European sports food brands. For example, there is often a protein 100% Gold Standard supposedly from Optimum Nutrion, but actually produced in Omsk. Despite the fact that the official suppliers of products regularly publish instructions for recognizing counterfeits, when ordering online, the user will not be able to verify the goods for authenticity. Therefore, you need to focus on large, old and proven online stores that purchase their products only from official distributors. These are the stores that will be shown in this article as examples.
• Cost. Too low price of a particular product compared to other points of sale may indicate a fake. Variations in the range of 100-500 rubles from the average cost are permissible. If there is at least one fake in the store, buying the rest of the products is an extra risk.
• Assortment of manufacturers and products. Despite the fact that there are more and more domestic brands, all other things being equal, it is worth choosing proven foreign ones. Buying a sports food that has all the necessary certificates obtained in the USA and Europe, you will be sure that the composition contains exactly what is written on the label. It should also be borne in mind that if high-quality raw materials are used in the production of sports nutrition in Russia, then its final price will be approximately the same as that of imported counterparts. The more foreign manufacturers and their products are represented in the store, the more likely they are purchased from official suppliers. Also, the more choice, the easier it is to choose exactly what you need.
• In the case of owners of small stores or when purchasing small batches, it is advisable to choose a store that has discounts for a large order amount, and it is also possible to buy even piece goods. This will create a wide assortment without overloading the warehouse with goods that may be difficult to sell later. After a pool of products is formed that is in demand in a particular city or region, it will be possible to buy a larger batch.

The best choice for buying small lots and wholesale

Most often, the owners of small regional stores try to contact the official suppliers of imported sports nutrition in order to get the goods at the minimum purchase price. But the following disadvantages arise here:

• These suppliers have minimum order limits. The larger the total amount, the greater the discount. Moreover, the numbers there are rather big, and often too heavy for the start of a small store.
• Suppliers only work with one or a few brands. Usually every foreign company has 1-2 representatives in Russia. Therefore, you will have to purchase from several distributors in order to create a sane assortment. Considering the previous point, the total purchase amount increases by at least an order of magnitude.

That is why it makes sense to purchase from companies or large online stores that have a large assortment and provide discounts for large orders. The same scheme is suitable for those who buy a large amount of sports food at once for themselves personally or jointly with friends or colleagues in the gym.

There are two most profitable options:

• Ganza. A company operating since 2014 and specializing in the sale of sports nutrition, in particular protein in bulk. Benefits:
  • a large assortment, including 200 brands and more than 5000 items;
  • suppliers - only official distributors in the Russian Federation;
  • there is no minimum order amount;
  • there is a possibility of item-by-item acquisition of positions, which is very convenient when opening your store;
  • low prices (see table);
  • various promotions are often held and additional discounts are provided;
  • you can see the exact terms of shipment for any goods of interest;
  • sending to more than 200 cities of Russia;
  • a single price list for all goods.

• Fitmag. One of the oldest online stores in Russia, the founder is the famous bodybuilder Andrey Popov. This is a classic store, more focused on retail customers, but substantial discounts (10% for orders over 10,000 rubles, 15% - from 15,000 and 20% - from 20,000) and a wide range of products provide a good opportunity for wholesale purchases. The site contains most of the popular foreign brands, but not all positions are always available. As with the Ganza, you don't have to worry about running into a fake.

A small comparison on prices for popular products:

As you can see from the table, the prices of the Ganza company are slightly lower, while the assortment is wider.

Russian large online stores

In addition to the companies already mentioned, it is also worth highlighting the following proven stores:

• FitnessBar. A wide selection of manufacturers and sports nutrition products from official distributors. Every day 6 randomly selected products are sold with a 10% discount. Also, upon purchase, a cashback of 3% is credited to the account. The company has 13 offline stores in St. Petersburg. There is also a wholesale catalog available upon request.
• 5lb. The company has been operating since 2009, successfully carrying out trade throughout Russia. This chain also has over 60 offline stores. For purchases over 10,000 rubles, a 5% discount is provided. Various promotions and sales are often held. There is the possibility of opening a store on a franchise on favorable terms. For bulk purchase, the minimum order amount is 30,000 rubles.

The cost of the products considered above:

Marketplaces

Recently, large Russian marketplaces have begun to trade in sports nutrition. However, since sport food is only a small part of the entire range of these stores, they usually do not have a large selection of manufacturers and products.

Worth considering:

• Ozon. Convenient and fast delivery to any city in Russia. The assortment is inferior to specialized stores, but everything you need can be found. There are no discounts for large orders, however, there are various promotions for certain goods.
• I take it! A relatively new marketplace from Sberbank and Yandex. Discounts are often found, but even with them, the price of products is higher than that of many specialized sports food stores. Also convenient ordering and delivery systems.

Both marketplace options are suitable for those who often order other products from these sites.

Price comparison:

Overseas Stores

This item is more suitable for retail buyers, since from 2020 new customs duties were introduced on orders from foreign stores: no more than 200 euros or 31 kg per parcel.

But you can also consider a good option for store owners - to expand the range by spot purchases of some popular low-weight goods that cannot be found in other domestic stores or that are not officially supplied to Russia. These can be vitamins, health supplements, interesting fat burners, and pre-workout supplements.

In order not to be subject to the duty, you can simply order many small parcels - the amount of 200 euros does not add up. The main thing is that they are sent in different parcels, and not in one big one.

Consider the following major stores:

• iHerb. A huge range of sports nutrition and all kinds of supplements for health (vitamins, trace elements, omega fats, tribulus, coenzyme Q10, collagen, etc.). More than 35 thousand positions are presented in these categories. Convenient delivery with the ability to pick up a parcel from checkpoints and at the Russian Post. Often there are various discounts and promotions, including free shipping. You can use the affiliate link to register and receive bonuses from the purchases of referrals. It is advantageous to order products that are small in weight. The price for a can of 100% Gold Standart is 4,208 rubles.
• BodyBuilding.com. Old and one of the most famous online stores in the West. Has a wide range of products and affordable prices. The price of 100% Gold Standard - 3 488 rubles. There is often a special offer - when you order a second can of a certain product, you get a 50% discount on it. Of the minuses - the rather high price of delivery to Russia.

Conclusion

As can be seen from the comparison of prices, advantages and disadvantages of the considered stores, the most profitable option for purchasing small and large wholesale lots of sports nutrition is the Ganza company. Fitmag, 5lb and Fitnessbar stores are slightly inferior to her in assortment and prices. Other options should be considered in exceptional cases.

Watch the video: Max Muscle Sports Nutrition Franchise Opportunity (November 2024).