The title sponsor of the Olympic Games, Adidas, is an innovative leader in the production of sportswear, footwear and accessories. The high level of functionality, convenience and quality was appreciated by multiple winners of world championships.
The vast majority of top athletes compete and train in Adidas clothing and footwear. Footballer Lionel Messi, multiple heptathlon champion Jessica Ennis, runner Lina Radke and many others consider Adidas equipment one of the elements of their success.
A division of the company Adidas Adizero was created to implement innovative technologies in sports shoes for professionals. Simultaneously, models for training and regular sports are presented. For this line, the Adidas logo (three stripes) has been modified. The three stripes are not located along, but perpendicular.
Leading designers, technologists, professional athletes are involved in the creation of new models. A large number of professionals work to develop and release sports shoes of a new generation, it takes years. For example, it took three years to launch a sneaker with a knit upper that wraps the leg.
The main principle that formed the basis of sports shoes and sneakers is formulated in the company's slogan "Lightness creates speed." While training on the field, track, arena, an athlete must “forget” what he is wearing. Sneakers weighing from 190 to 260 grams not only do not burden the leg, but become an additional lever that stimulates the movement of the foot and muscles.
Basic principles of the concept and advantages of Adidas Adizero sneakers
- functionality the underlying principle of the Adizero sneaker concept;
- minimum shoe weight. New ultra-lightweight materials are used;
- breathability. All sneakers for sports have "ventilation", Achieved by the use of materials that have micropores. The athlete's foot should not sweat. Thus, slipping and injuries of the foot are isolated;
- fixation of the foot. Achieved by wrapping the forefoot in a single, cast, seamless base material. Denser additional five-point overlays enhance the locking effect. The construction of the shoe is designed to maintain the fixation of the arch of the foot;
- fixing the heel. It occurs due to special frame pads in the heel area of the foot. At the same time, using soft wrapping materials, friction that can lead to "chafing" of the heel is eliminated.
- orthopedic effect. The soft but resilient EVA insole makes an impression of the foot, repeating the anatomical features. The effect is enhanced by the design of the sole;
- depreciation. The main principle is the absorption of shock loads at the moment of repulsion and contact with the surface of the sports ground. Mostly provided by the sole.
- return of energy. The energy capsules of the sole material not only neutralize the load, but also have the property of stimulating the foot by increasing the repulsion force;
- coated grip. The outsole material is textured to provide maximum grip at the moment of contact. On the pro models, the outsole comes with an independent heel that enhances traction, especially when cornering;
- reinforced sock. Provided by materials and design of the bow;
- practicality and convenience. In combination with high technical characteristics, the sneakers are as comfortable as possible, all elements are carefully thought out. For example, perforated laces have two holes at the top for running laces with tongue fixing. Thus, the athlete is insured against unforeseen troubles;
- wear resistance. All materials are tested in accordance with the loads of professional sports, so only those that pass for wear resistance are used;
- hygiene standards. The materials are hygroscopic, antibacterial. Special technology using silver ions and threads;
Technologies and materials
- TORSION® SYSTEM - Foot support and fixation technology. Maximum stability at the moment of contact. Durability, control on the move, grip thanks to the outsole pattern.
- ADIWEAR ™ - Rubber resistant to abrasion, is inserted in places of greatest stress.
- BOOST ™ - Material from energy capsules. Provides shock absorption, stimulation of reverse energy at the time of capsule straightening, comfort.
- CONTINENTAL - Rubber material. Soft and elastic at the same time. Adhesion to any surface, in different weather conditions.
- ADIPRENE® + - Elastic material. Both protective and repulsive properties of the material are used.
The list of innovative technologies and materials used in the manufacture of sports sneakers is quite extensive. The latest technological developments are used.
Design and colors
Leading designers are involved in the development of sneaker models. The appearance of sports shoes is organically combined with high technological innovations.
The main trends in design can be distinguished:
- sports shoes for competitions and trainings. Differs in a balanced approach to design. Dominated by "practical tones" of blue, black, green, shades of brown and gray with bright contrasting accent inserts. The emphasis is on practical areas, emphasizing their importance;
- sneakers for daily training and walking. Design plays a significant role. Bright colors, a combination of different colors prevail. The shape and elements of the details are designed to make the model visually attractive;
- sneakers for youth and teenagers. Along with the practical properties of sports shoes, attributes of youth courage acquire an important role. Luminescent colors, expressive accents of details, various textures. Adidas is constantly developing a youth footwear line in combination with other sportswear items, T-shirts, caps, bags, etc.
First of all, one must remember that the Adidas Adizero line was created for the development of models intended for professional athletes, so all shoes are functional.
For running, the Adizero sneaker is one of the best for its lightness, comfort and practicality. The recommendations of athletes who take an active part in the formation of the concepts of future models were taken into account as much as possible. Let's dwell on individual models.
The lineup
ADIZERO BOSTON 6
It has all of the above advantages of the model line. Pastel coral, gray, soft lilac in combination with white makes the model quite elegant. Ventilation of the foot is provided by a two-layer mesh material.
Technologies applied TORSION® SYSTEM, MicroFit, for fixing the foot and running speed. Excellent cushioning and traction thanks to the rubber outsole STRETCHWEB... The design provides return energy at the moment of contact with the coating. Recommended for jogging.
ADIZERO TEMPO 8
Wide range of colors. Sneakers in rich coral look especially expressive, or black with clamps in the form of the Adadas logo and inserts on the sole of the same color. The model is adapted for running, including long distances.
The Runner System provides stability to the foot. Two-layer mesh allows the foot to breathe. Technology TORSION® and rubber Continental ™ provide shock absorption and traction. The soft insole covered with microfiber provides maximum comfort while you run.
ADIZERO Takumi ren
The weight is only 176 grams. Stylish appearance, wide range of colors. Particular emphasis is placed on the combinatorial combination of the main color and fixing pads, which do not merge, but accentuate the details. Interestingly designed heel area with logo embossed.
Mesh ventilation. Technologies applied TORSION® SYSTEM for the stability of the foot. Rubber outsole Continental ™ provides return energy, adhesion to the surface, wear resistance. Soft textile lining is designed for foot comfort. The sneaker is designed for long running workouts.
ADIZERO Takumi sen
A wide range of colors, combined accents, the sole in the forefoot is especially highlighted by a dynamic longitudinal line. The model has tested itself well at sprint distances and dirt surfaces. Japanese specialists took an active part in the development of the Takumi ren and Takumi sen models
A distinctive feature is the thinner nose in comparison with the heel, equipped with additional shock absorbers. Double-layer mesh ventilation material with larger holes. The rest of the model has incorporated all the standards of the Adizero.
ADIZERO Ubersonic
The model stands out for the additional fixation of the midfoot, which is reflected in the appearance. The stiffer heel area merges into a wider line towards the running lacing. System Adidas Primeknit allows for improved fit and hold. The shoe gains additional stability when cornering loads and is therefore tailored for the tracks.
Another feature of this athletic shoe is the integrated reinforced mesh in the outsole (All-Court), especially for firm surfaces and weight retention. All other Adizero standards are met.
ADIZERO XT
A distinctive feature of this model is its adaptability to various climatic whims. They are adapted to wet surfaces. Therefore, they are equipped with a sole with a tractor tread TRAXION ™ high wear resistance. The sock is protected with a polyurethane coating.
Subtle color scheme with reflective laces. Logo applied to tongue and heel adidas by Stella McCartney. The increased cross-country ability is combined with other characteristics inherent in the Adizero.
ADIZERO Adios 3
Universal sneakers for sprinting, long distance running, training. The color scheme is coral, light blue, gray with combined inserts in contrasting colors or in the color of the base.
Lightweight (230 grams) with high wear resistance. Lateral in the forefoot with plastic inserts. They meet all the standards of the Adizero line.
ADIZERO feathe
Stylish and functional sneakers. They have an interesting shape with a stable frame. The heel area passes along a beveled line to the middle of the foot. In the front, patch clamps envelop the foot.
The design provides increased foot fixation. The shape of the shoe is combined with interesting design solutions, where the emphasis is on the heel area. The weight of the sneakers is 190 grams. Ideal for jogging on hard surfaces and high speed distances.
Adidas Adizero Sneakers - the best choice for sports and competition. All your wishes are taken into account in these sports shoes, because in addition to technical tests, sneakers are tested by the best athletes on the planet.
